TikTok launches marketing partner program for businesses

Anne Freer | September 7, 2020

App Business

TikTok has announced a new partner program for advertisers and brands that makes use of more creative ways to engage users.

The TikTok For Business Marketing Partner Program includes 20 certified partners specialising in campaign management, creative development, branded effects, and measurement.

They include user acquisition specialist Bidalgo, customer experience management platform Sprinklr, and Kantar for measurement, among many others.

“Gen Z and modern customers want a brand experience that’s authentic,” said Ragy Thomas, CEO and Founder Sprinklr. “This partnership is an opportunity for brands to meaningfully connect with customers on TikTok while using Sprinklr’s advanced AI and enterprise-grade governance to increase return on ad spend and protect brand reputation.”

It follows the popular video app’s roll out of its dedicated platform for brands that lets marketers tell their stories in more creative ways.

In addition, TikTok also bolstered its self-serve advertising features.

The program lets marketers consult with agencies and tech providers to create more effective campaigns

“With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.

“We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.”

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