Douyin, the Chinese version of popular short form video app TikTok, just added online payments to the app.
As the company is busy expanding into eCommerce, Douyin Pay has been added to the app’s options.
Other payment tools on Douyin include WeChat Pay and Alipay.
Brands and retailers can already redirect users to a product page by including a link in a video.
Now, users of the app can checkout and pay for goods using Douyin Pay instead of other options.
Alipay and WeChat Pay dominate the market dealing with 90% of online payments.
Given ByteDance’s phenomenal growth in 2020, it seems like a natural progression for the company to want in on the action.