TikTok in-app purchases surge 10-fold in April

ByteDance, the company behind video app TikTok (and Douyin), saw a tenfold rise in in-app purchases during April.

The companies generated a combined $78 million in revenues with 86.6% of its revenues coming from China and 8.2% from the US.

That’s according to new data published by SensorTower which reveals the top performing apps for April 2020.

The short-form video app reached a new milestone earlier this month when it hit two billion downloads globally fuelled by lockdown restrictions as users flocked to apps and games to spend their time indoors.

YouTube recorded the second-highest earnings for non-game app revenues globally at $76 million in gross revenues, representing a 57% increase year-on-year.

Over half (56%) of its revenues came from the US, followed by Japan at 11%.

It was followed by Tinder, Disney+ and Tencent Video.

On the Google Play Store, Google One, Disney+ and Bigo Live were the top three performing apps for April 2020.

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