TikTok hits 3 billion installs

Anne Freer | July 16, 2021

App Business

TikTok did not only set records when it came to revenues this year and recently marked the milestone of 3 billion installs.

This makes TikTok the fifth non-gaming app on the App Store and Good ePlay to accrue over 3 billion installs, following WhatsApp, Messenger, Facebook and Instagram.

For the first half of 2021, the ByteDance owned popular short-form video app generated an estimated $919 million in consumer spending, up 73% from $530 million the previous year.

According to new data from SensorTower, the app managed to achieve the spike in spending despite a decline in downloads (-38%) after it was removed from Indian app stores.

Consumer spending climbed 39% in Q2 2021 compared to Q2 2020.

Interestingly, just 16 non-gaming apps achieved gross revenues over more than $1 billion since 2014, including Tinder, Netflix, YouTube and Tencent Video.

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