TikTok adds Repost button

Anne Freer | December 23, 2021

App Business

TikTok is testing a new feature that lets users Repost clips to their own followers.

The Repost button, which appears in the sharing options of only some select users so far, can be clicked to reshare a clip to a user’s feed for their own connections to see the video. Comments added to a clip by the sharing user are also cross-posted.

While other social apps are getting rid of such straightforward sharing mechanisms, it seems TikTok is using it to boost engagement across the app.

It’s not clear when the button will launch to the wider public and if distrust in the app grows the company may need to scale back some of its engagement features a little more to align with other social apps.

According to a recent poll, 72% of Americans said they distrusted Facebook while 60% distrust Instagram compared to 63% not trusting TikTok.

By signing up you agree to our privacy policy. You can opt out anytime.

Join 20,000+ App Industry Professionals
Subscribe to Business of Apps to get the must-read app industry news & insights in your inbox.
By signing up to recieve our newsletter, you agree to our privacy policy You can opt out anytime.
Join 20,000+ App Industry Professionals
By signing up you agree to our privacy policy You can opt out anytime.
You are Subscribed!
Don't miss out on the latest Industry news
Don't miss out on the latest Industry news
You are Subscribed!