TikTok adds improved in-app campaign measurement tools for advertisers

Anne Freer | July 19, 2022

App Business

TikTok wants to make it easier for marketers to track their in-app campaigns and just partnered with NCSolutions to provide measurements on sales lift. 

NCSolutions uses machine learning for in-depth insights into sales performance and ad exposure. 

TikTok hopes that the added insights will encourage marketers to gain a better understanding of their campaigns and improve their results. 

Actual sales are a key metric for brands and retailers on the app. However, the path from digital ads to in-store purchases can be hard to measure. 

That’s where the partnership with NCSolutions comes in. 

Advertisers will be able to check which incremental sales were driven from TikTok, what the buyer profiles look like for those sales and which campaign elements were the most impactful for sales. 

Early testing shows that 33 out of 36 campaigns measured by NCS drove a statistically significant lift with an average return on ad spend of $2.66. 

That’s 2.4x the ROAS compared to median NCS performance benchmarks.

TikTok said that ad partners could now get in touch with the account team for more information. 

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