What’s the first thing you do when you get up in the morning? You check your mobile phone. Right? This is what we all do.
It’s that WhatsApp message. Or that email. Or that Facebook update you are expecting to see on your mobile screen.
From dawn to dusk and dusk till dawn, most of our time is spent on our smartphones. Be it office work or anything personal, all our activities rely on a single device, even more than our desktops and laptops.
Mobile apps engagement
The best thing about today’s mobile device is an App. From hiring a taxi to ordering a meal and getting our houses cleaned, life has become easier than ever before. A decade before, it was a luxury but now mobile apps have become a natural channel for both vendors and customers.
You book an Uber and reach your destination without wasting any time in seeking a cab. Similarly, you go to Instacart, order the groceries you want, and they are delivered to your doorstep just in an hour.
Mobile apps are promising, quick and convenient. Stimulated by the growing acceptance of users for mobile apps, most enterprises are shifting/expanding their businesses to smartphones – online selling, app ordering, digital payments are bringing the best in today’s businesses.
Quick reasons why your business needs a mobile app:
- Wider access to users
- Better at identifying consumer needs
- Convenience and Agility guaranteed
- Improved availability to customers
- 24*7 Visibility across the globe
- Effective marketing of your products and services
- Provide perks of earning loyalty points
“It’s a Mobile Splurge!” says Vipin Jain, CEO and Co-founder at Konstant Infosolutions. He mentioned, “No matter what business you own, if your audience includes millennials, you just can’t skip developing a mobile app.” “Seeing such a mobile stimulation in our office employees, we are also adopting concepts of enterprise mobility- letting our customers work with their own devices at the workplace and allowing them to take it home to conduct meetings and discuss work with clients.”
Read more on How Enterprise Mobility are transforming organizations.
Execution is Important!
Idea generation is what every business or individual is good at. What’s difficult is the execution.
Sometimes local shops drive more customer engagement through their mobile apps than global retailers and established brands. Because they provide a smooth and feel-good user experience. It’s all about giving your audience what they want and expect.
The first step to execution is getting it developed from a team of experts. Hiring a mobile app development company is certainly a better idea than in-house. But that doesn’t mean you have to leave it completely on the app developers and approach them for the final product.
As an app owner, you must give your inputs during the development processand make sure that users must derive value from what you are offering. It’s worthy to remember that you are also a customer to some of the mobile app services. As you expect from an app, so do your consumers.
And lastly, don’t ever forget that its’ your business, and you are here to make money through your app. Mobile app monetization is the goal. So what constitutes a sustainable mobile strategy? Here are few guiding principles:
- Strong data integration: Acquiring the exact data of customers from their mobile usage helps you serve them the best. A well-thought out mobile strategy must store, scale and connect to user’s data and then personalize their experiences as per their likes and preferences.
- Use of modern technologies: Don’t compromise with the type of technology you use in your app as it creates a significant difference in the User Interface design and User experience. For instance, Magento is a must-have platform when you are building an eCommerce app. Make use of PhoneGap, Sencha for a cross-platform app.
- In-app ads based on previous purchases: In-app advertisements lead to frustration. So, segment your audience as per their previous purchases and what they love to explore on the stores. Show them specific ads of specific brands. A research and intelligence-based approach always takes your business ahead of your competitors.
Clearly, mobile app development is predominant across all industries. A potential mobile strategy is one that creates value and usability. Users approve of what’s relevant to them and gratify their everyday needs.
To foray into the mobile market, execute a strategy that’s seamless, meaningful and purposive, providing new users and existing customers exactly what they want at that time.