Tenjin, the mobile marketing measurement platform for mid-sized mobile game publishers, just launched a new developer tool for more affordable data and analyses in collaboration with GameAnalytics, the game analytics platform.
The launch coincides with the release of Apple iOS 15 and aims to help developers navigate a more privacy-focused app marketing landscape
As few Apple device users are opting in for IDFA, developers and marketers are feeling the impact.
Growth FullStack lets mobile publishers collect and store data to optimise their campaign activity.
“We’re excited to partner with GameAnalytics to offer Growth FullStack. The inspiration was our joint understanding that mobile marketers have their own siloed data sources, databases and analyses – sometimes multiple of each – but no way to draw them together post-IDFA,” said Tenjin CEO and Co-Founder, Christopher Farm.
“Paired with iOS14 and 15 redacting some of the important dimensions (for example country data sets) finding ways to build a network of data within Growth FullStack provides the tools and training for mobile publishers to achieve the similar insights like big publishers are used to, enabling them to focus on building their apps and games. GameAnalytics and Tenjin both have very popular free platforms and share a commitment to educating our clients, so we’re delighted to be working together to help great apps grow in the new privacy-first world.”
The new tool is enabled by a no-code ‘plug and play’ model, which means that mobile marketers no longer need to depend on in-house data engineering to unify and understand complex data sets.