Mobile and digital app expert Tappx revealed a 97% year-on-year revenue growth for 2021.
The trajectory reflects the company’s focus on exclusive and direct advertising inventory.
Tappx reported major growth in key areas and grew its workforce by 25% securing new talent and acquiring PlayOn Content, the video generation and monetisation platform in September 2021 to expand its growth in the UK, LATAM and Spain.
“Our massive growth in 2021 can be attributed to the Tappx team, which works tirelessly to protect the interests of its publishers, advertisers, and audiences,” said Daniel Reina, CEO at Tappx.
“We are glad that the numbers demonstrate just how determined we are in keeping clients happy. We also owe a considerable portion of our growth to our ‘Quality First’ framework. Since its launch in 2019, it has ensured an ideal blend of continuous traffic audit, direct and exclusive inventories and our proprietary technology.”
This year, Tappx plans to grow its strategy and develop new technologies for digital, mobile and video ads.