Tapcart, an app that aims to compliment Shopify but on mobile devices, has just raised $50 million in a Series B funding round led by Left Lane Capital.
The start-up calls itself the “Shopify for mobile apps” and already features notable brands such as Fashion Nova, Pier One Imports and Pasta.
It’s been a great year for mobile commerce not least because the pandemic has driven more people to shop online, and even Shopify has taken note and is a participating investor in Tapcart.
So what makes Tapcart stand out?
Well, it’s not just another platform that brands and retailers use to add their products to. Instead they use the app’s drag-and-drop tool to create their own mobile app for their existing Shopfiy store.
The platform allows them to design a layout, customise product detail pages, integrate checkout options and include product reviews.
Syncs from Shopify to the newly built app happen in real-time which means that inventory is consistently updated.
Tapcart says it leverages the existing Shopify APIs and SDKs and pays particular attention to things such as branding and design.
The CMS lets retailers create their own content, colors and fonts.
But Tapcart also offers tools for marketing automation so that retailers can chat with customers in real-time through push notifications and encourage them to pick up abandoned carts or act on promotional offers.
Push notification have shown to deliver click-through rates that were 72% higher than email or SMS, according to the company.
Some $1.2 billion in merchant sales have gone through the platform over the past 12 months of which Tapcart takes a percentage cut. It has tripled the firm’s revenues. Retailers on the app saw orders at a rate of one-per-second during the holiday season.