Spring partners with Instagram to boost product sales by creators

Anne Freer | June 14, 2021

App Business

eCommerce platform Spring which partners with creators to curate products has partnered with Instagram to launch a new creator incentive program.

This will be available to US creators by the end of 2021 and make it easier to establish shops on Instagram and sell products on the apps.

The partnership helps creators to tag posts, stories and reels and will offer creators access to better insights to customise their stories.

“With the creator economy stronger than ever, Spring is thrilled to be working with Instagram on this integration and the incentive program” said Les Green, VP of Marketing at Spring. “Integrating our platforms offers creators and communities a refined shopping experience, which is why we are excited to be opening a new wave of possibilities with the creation of the incentive program. The program is FOR creators, opening the doors to a steady revenue stream and credible career through social commerce.”

Spring has been growing rapidly on the back of a successful launch that saw over 450,000 creators sign up to monetise their content and create products for fans.

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