Spotify’s Advertising arm has launched an audio series dubbed “Outside Voice” which shares the creative stories by Black, Indigenous and people of colour.
The playlists are being curated by select creators who share their stories and discuss their issues.
One of the first audio series feature Juan Reyes, a Black creative who works as a brand narrative director at Nike.
The development of the series is based on research by Spotify which found that 62% of Gen Z were ready to rebuild society from the ground up and 65% plan to be their own bosses.
Gen Z and millennials are already heavily influencing culture, technology and art scenes.
The Outside Voice series follows the audio platform’s increasing focus on driving its advertising revenues through sales.
Spotify ad revenues increased 9% to $185 million during the third quarter of 2020. Ad revenues were up 41% from Q2. Meanwhile, subscriptions hit $1.79 billion – up 15% from the previous year.