Major app and game makers Epic Games, Match Group and Spotify have collaborate to launch the Coalition for App Fairness to advocate for fairer rules on app operation.
It’s an attempt to get Apple and Google to change their rules on charging excessive fees and hinder competition.
“As enforcers, regulators, and legislators around the world investigate Apple for its anti-competitive behavior, The Coalition for App Fairness will be the voice of app and game developers in the effort to protect consumer choice and create a level playing field for all,” said Horacio Gutierrez, Head of Global Affairs and Chief Legal Officer at Spotify.
The coalition aims to preserve the basic rights of app developers that have come under threat from anti-competitive behaviours.
The group criticises Apple for its “arbitrary terms of conditions” and often last-minute iOS updates that place app developers at a disadvantage.
“Apple’s IAP forces consumers to pay higher prices by inserting Apple between app developers and their users, leading to customer confusion and dissatisfaction that has far-reaching implications for our businesses. Match Group joins the Coalition in its efforts to ensure everyone is able to enjoy the benefits of a fair app ecosystem,” said Mark Buse, SVP and Head of Global Government Relations & Policy at Match Group.
As part of its efforts, the group published a set of 10 “App Store Principles” to address these challenges.