Snap this week agreed on a deal with Universal Music Group for users to use clips from the publisher’s biggest artists as part of the Snaps and on Spotlight.
Snapchat recently added a Sounds feature that allows users to add music to their Snaps. Over 500 million videos have been created with Sounds since October 2020.
It’s plain to see that the move is in line with competitor TikTok stepping up its video efforts by licensing music from the big labels for its users to dip into.
Gen Z artists are meanwhile making use of the social platform to promote their music and whenever a users adds a song to their own videos and Snaps it means more people are listening.
“It’s been exciting to see how quickly Snapchatters have taken to our Sounds creative tool, and in turn the immense impact it has had on the music industry as they discover and share music with their friends and the community,” said Ben Schwerin, Snap’s SVP of Content and Partnerships. “Universal Music Group has been a tremendous partner over the past several years, and we’re thrilled to expand our relationship to bring Snapchatters even more music to express themselves and create engaging Snaps.”