Snapchat officially expanded the launch of its new Spotlight app this week.
It hopes that the TikTok clone could become a prime avenue for advertisers and brands as more marketers flock to use video ads.
Spotlight was launched late year as a platform for user-created short videos.
Creators can upload their videos and Snaps and then Snapchat features the most entertaining ones. Top content creators are able to receive monetary rewards for sharing their best content with Snapchat paying out over $1 million to top creators.
The global expansion means that users across the continent can now get their hands on the app that had some 100 million monthly active users in January 2021 already after launching in just 11 countries a few months before.
While brands are predicted to increase their spending on in-app videos by 28% in the US alone this year, it remains to be seen if Snapchat can attract the number of users it needs in order to become truly interesting for larger brands.