Snap has announced a new initiative that brings together a group of UK ad creatives to focus on societal and mental health issues by developing creative solutions together.
Using Snapchat advertising formats, the Snapchat Creative Council will assemble small teams of creatives to come up with campaigns that support mental health and civic duty among Millennials and Gen Z.
The best campaigns will be judged by the panel and the winners will be professionally produced.
The Council includes creative talent from the UK’s advertising industry including Isobar, Uncommon Creative Studio, Grey, We are Social, Design72, The Barber Shop, VMLY&R, VCCP Kin, Leo Burnett, W+K, McCann Manchester, and Wunderman Thompson.
“We believe that ideas that live on the small screen can have a big impact, and for Gen Z and millennials that screen is powered by Snapchat,” said Will Scougal, Global Director of Creative Strategy at Snap. “The SCC will serve as a powerful forum made up of a diverse and inclusive community from the advertising industry, and is a commitment from Snap to use our reach to drive positive change.”
Winners can select a charity to donate $100,000 to.