Snapchat changes partner categories for Global Partner Solutions program

Snapchat recently relaunched its marketing partner program to clarify its partner categories and offer better modes of assistance.

The Global Partner Solutions program has been launched in connection with industry companies and advertisers.

“From strategic collaboration to creative execution and campaign optimization, our select group of partners make advertising on Snapchat simple for advertisers looking for managed and ad technology solutions,” the company wrote.

The program was originally launched back in 2016 and provided support for Ad Partners and Creative Partners.

It has now changed these two categories into Strategic Partners and Certified Partners instead.

While Strategic Partners offers the tools and technologies used across the marking API by advertisers, Certified Partners provide brands with their ad expertise through the API. It’s all about execution in the case of the latter.

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