Snap rises up ranks for latest AppsFlyer performance index

Anne Freer | March 20, 2019

Mobile Advertising

According to the latest Performance Index by mobile attribution company AppsFlyer, Snap is on a roll rising to third place in the overall non-game rank for Western Europe. The app saw a 40.4% share of total volume of app installs, placing it well ahead of some of its major competitors.

The latest report examined 20 billion app installs, over 11,000 apps and 39 billion app opens from across 370 media networks.

AppsFlyer also found that despite Facebook and Google continuing to dominate global rankings, other players are emerging to rise to the top of the list, particularly within gaming.

AppLovin ranked third begind Google and Facebook in the gaming rankings. Meanwhile, ironSource doubled its market share globally surpassing Unity Ads to fourth spot.

“AppsFlyer’s latest Performance Index reflects our unwavering commitment to providing leading actionable intelligence and insights for marketers navigating an always-evolving mobile landscape,” said Shani Rosenfelder, Head of Mobile Insights at AppsFlyer.

“As marketing campaigns become more dynamic, complex, and transcend various media platforms, marketers are looking for ways to engage audiences across a diverse range of media sources, regions, and channels in order to build messages that resonate — and to connect the dots across the user journey. The latest Performance Index reflects ongoing shifts across the media landscape, and complements our unique position as the go-to resource for marketers navigating the mobile ecosystem.”

Apple Search Ads noted some of the fastest growth in terms of volume of app installs, growing its share in non-gaming by 380% over the second half of 2018. Apple search ads are predicted to bring in $2 billion in revenue by 2020.

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