Snap launches Connect classes for Snapchat advertisers

Anne Freer | November 9, 2020

Mobile Advertising

Snap launched a series of online educational classes to demonstrate how Snapchat marketers can use call-to-action campaign ads to engage users.

So called Snap Connect classes focus on mobile gaming, apps and eCommerce.

The video-based modules are delivered by experts to guide advertisers through the pros and cons of direct-response solutions.

Marketers can even earn certificates to verify their progress.

Snap plans to extend the Snap Connect content across a broader array of industry verticals in the future and will release a report for marketers to take away insights on how they can improve their campaigns in the new year.

The release of the educational videos comes at a time when marketers are looking to boost their eCommerce sales as lockdown has driven consumers to shop online and on their mobile devices.

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