Snap launches AR platform to bolster sponsored AR content expertise

Anne Freer | October 21, 2021

App Business

Snap unveiled its first creative studio for branded augmented reality.

Called Arcadia the new platform helps marketers develop AR experiences for the app but also web-based environments.

Arcadia is part of Snap but also works independently in order to serve other AR needs by clients across various platforms.

Snap said it’s working to develop next generation sponsored AR experiences.

Marketers can work with Arcadia in various ways. The studio will develop and oversee client AR projects and needs. It can also be used for ad-hoc projects or be hired as a strategic partner to offer expertise, lead workshops and help with reports.

Arcadia already secured a number of notable clients including P&G Beauty, Verizon and WWE.

“Working with Arcadia has given us a one-stop-shop that is deeply connected to the ecosystem, with access to all the right details needed for compelling AR. They simplify the level of complexity in the AR marketplace to make it tangible for brands, in a really natural way,” said Benjamin Spiegel, Chief Digital Officer at P&G Beauty.

“For P&G Beauty, we are committed to create native experiences for our customers, and really market in new spaces that differentiate us from others. Working with Arcadia will allow us to create those opportunities, as we look to leverage AR across multiple platforms to deliver the right creative ideas to the right customer.”

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