Snap improves app marketing tools

Anne Freer | November 23, 2020

App Marketing

Snap has launched a series of new tools that allow app marketers to boost retention and lifetime value for their apps.

The product suite promises new tools to boost return on ad spend.

In a blog post, the company said that apps were becoming a tool to connect with others across Snapchat.

It underlines Snap’s commitments to bring the best of Snapchat to other apps and adding third-party apps into Snap through ad products.

The Creative Kit now includes Stickers and Dynamic Lenses that can be used to engage Snapchatters who are keen to explore AR content.

The new Login Kit makes for a more seamless onboarding experience. It allows users to use their Snapchat credentials to sign into a third-party app.

Snapchat said that its Augmented Reality Lenses provide a “complete” performance stack for user acquisition: measurement, targeting, ad formats, and finally optimization.

Snapchat now also lets marketers create custom audiences based on different actions taken in-app.

Research by Snap found that live auction shopping app Tophatter, for example, achieve a +125% ROAS on day zero with its Minimum ROAS bid strategy.

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