Singular, the marketing measurement and analytics platform, just announced its first partners for the Singular SKAN.
The company launched the network two months ago, following Apple’s rollout of iOS14 which poses considerable challenges to granular per-device marketing measures.
With the launch of the SKAdNetwork measurement solution, clients can run parallel testing alongside IDFA-based measurements.
The data marketers are receiving is privacy-safe but includes critical functionalities.
The SKAN also translated marketing campaign IDs from ad networks into readable names and communicates conversion value meaning from marketers to ad networks.
It essentially addresses the gap of implementing post-install conversion values and IP addresses.
The company wrote in a blog post:
“Ad networks and media partners that support SKAdNetwork and Singular SKAN are showing that they support privacy-safe mobile attribution, plus that they’re willing to provide marketers with the aggregated, non-personal data they need to accurately measure marketing results and intelligently optimize them over time.”
The SKAdNetwork has now received widespread industry support. Collaborating partners include: