On April 26th, Apple released its iOS 14.5 that introduced the AppTrackingTransparency (ATT) framework for app developers to request users’ permission to track them between multiple apps. It also introduced the SKAdNetwork for advertisers to measure the success of their ad campaigns while maintaining user privacy.
At 9am PST, May 19th, join growth and product experts from Snap and AppsFlyer as they discuss optimizing measurement with SKAdNetwork.
The live webinar will dive into:
- An overview on SKAdNetwork’s conversion values
- Optimizing SKAdNetwork campaigns with Snap
- Reporting and best practices with AppsFlyer and Snap
It’s a crucial time for app developers and brands to learn how to use Apple’s SKAdNetwork efficiently and minimize any possible negative effects on their bottom line.