Sexual wellness app Emjoy lands €1m in seed funding

Ben Heathcote | August 1, 2019

App Deals

Emjoy, a wellbeing app that “empowers women on on their journey to sexual happiness”, has closed a €1 million seed round from venture capital investor Nauta Capital.

The mobile-first platform, which launched its app both on the App Store and Google Play last week, aims to empower women to change their relationship to sex through scientifically-backed and research-centric audio content. The app offers more than 80 audio sessions including practical guides, meditation sessions and communication tips – all designed to guide users to improve their sexual wellbeing.

Barcelona-based Emjoy was founded by Andrea Oliver Garcia and Daniel Tamas in 2018. Andrea decided to embark on her own entrepreneurial journey after more than four years working in a VC.

She said:

“I have always considered myself a feminist and as I grew up, I realised that many girlfriends of mine lived their sexuality with shame and knew very little about themselves – some even doubting if they had or hadn’t experienced an orgasm.”

Jordi Vinas, Nauta Capital’s general partner, added:

“Having closely worked with Andrea for many years, we’ve seen first-hand her passion and knowledge on what it takes to build a scalable. global business. We are delighted to partner with Emjoy early in their journey as they tackle an important issue which has been ignored for far too long.”

With more than 700 early-sign ups before launch, Emjoy will use the funds to double its team by 2020 and establish a presence in the UK and US.

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