A lot changed in 2020. Among those things were our shopping habits.
US shopping app sessions rose 66% during Q4 2020, compared to 2019. That’s according to the latest report from Apptopia.
As the year advanced mobile shoppers began to turn to apps to find the best deals online. Amazon, Target and Walmart all performed well. Amazon was a top retailer in 2020.
But Buy Now, Pay Later retailers also saw app installs skyrocket by 136%.
The coupon website CouponXoo noted a jump of 742% in web visits year-on-year.
Worldwide, shopping apps were downloaded almost 17% more and 18% more in the US during Q4 2020. Many downloads came from people using apps to make purchases for the first time.
When it comes to mobile sessions, China led the charts at 29 billion session in 2020 compared to 27 billion in 2019. It’s an impressive performance. However, app sessions in the US and Brazil increased more when compared to the previous year.
Among the key drivers for eCommerce traffic were social networks. They generated a lift of 30% in traffic and were responsible for 2.4% of traffic generated.
Facebook was responsible for 40% of social media visits for eCommerce brands while YouTube was responsible for 35% of visits.
Check out the full report for a complete breakdown of separate app categories.