Scroll app joins Twitter Blue for ad-free reading

Anne Freer | October 7, 2021

App Business

Scroll, the reading app that promises a distraction-free reading experience, is closing down at the end of October.

The feature will then become a part of Twitter Blue, which is the subscription-version of Twitter, TechCrunch reports.

Twitter Blue is currently restricted to Canada and Australia and includes a reader mode feature.

The way Scroll currently works is that subscribers can view select publications like USA Today, BuzzFeed or The Atlantic and then read articles that are stripped from adverts and tracking features for an uninterrupted reading experience.

As part of Twitter, Scroll becomes “Ad-Free Articles” which will feature fast-loading and ad-free articles and research.

Scroll stopped accepting subscribers and moved to private beta when Twitter announced it had acquired the start-up.

It’s not entirely clear what will happen to its current subscribers or when the service is going live on Twitter Blue.

However, subscribers have been promised that some of their subscription fees are used to support the publishers.

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