Rewarded ads are no longer just for mobile gaming apps

Anne Freer | July 15, 2021

Mobile Advertising

Rewarded ad prompts generate 2.5x higher eCPMS compared to those in static menus or in-app storefronts when placed within engaging content.

That’s according to new data from mobile performance ad platform, Vungle, released today.

The latest 2021 In-App Ad Placement Revenue Report, also found that rewarded ads in non-gaming apps generated 2x higher eCPMs than interstitials and 3x more than display ads.

It shows that rewarded ads are no longer just about mobile games. But rewarded ads are still performing most strongly in gaming apps where 3 of the top 5 placements by eCPMs are rewarded.

None of this means you should be discounting interstitials just yet, because they still generated the second-highest eCPMs in gaming apps overall.

Interestingly, medium rectangle ads produced 5x higher eCPMs than banner ads.

“Mobile ad monetization is forever evolving,” said Scott Silverman, SVP of Global Revenue at Vungle. “Publishers need actionable, data-driven reference points if they’re going to keep their strategies fresh and effective, especially as privacy changes continue to reshape the foundations of the mobile advertising industry.

“Our 2021 In-App Ad Placement Revenue Report gives publishers the insights they need to make the smartest possible choices when it comes to ad monetization across their mobile app portfolios.”

Vungle’s report is based on an analysis of more than 6.3 billion impressions across its in-app ad network.

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