It’s estimated that in 2023 mobile consumers will have spent 50 billion hours in shopping apps on Android alone. On top of that, reports show that people are making more in-app purchases than ever before.
So what are today’s top eCommerce brands doing right? How are they using mobile marketing to improve customer engagement and increase revenue in this booming retail landscape?
Join Patrick Eichmann, General Manager for the Americas at Remerge, as he kicks off a new series of the Apptivate podcast in which he talks to experts from the eCommerce industry about their app marketing strategies and best practices.
In the first episode, Matt Hudson, co-founder of BILDIT, provides his take on when it’s time for marketers to launch an app, how to start building one, and why user experience should be the number one priority.
“Your mobile app should not be an island. Your whole team should all be able to support the growth of your app. If you can find a way to spread your mobile app out and treat it like another channel such as email, SMS or web – that’s what makes it less expensive and what’s going to help it grow”, said Matt Hudson.
“For me, an app’s overall performance is the most important thing. People are using it because they want to save time.”