In recent years, the mobile advertising industry has come under increased pressure from consumers and regulators to limit the sharing of users’ cross-app behavioral data.
In response, Apple rolled out their App Tracking Transparency framework (ATT) in 2021, and Google is currently developing their own privacy-centric ad framework called the Privacy Sandbox.
While in-app advertising remains a lucrative channel, advertisers must adapt their approach to ensure they achieve the best possible return on ad spend.
Remerge is proud to be one of a select few DSPs to play an active role in shaping the future of privacy-first advertising and is working directly with Google, AppsFlyer and our clientele of advertisers to test and build the necessary tools.
To help you navigate the latest developments, we created Remerge’s Mobile Privacy Newsroom. A single resource that aims to document:
- The progress of our work on the Privacy Sandbox
- Updates on ATT and SKAdnetwork
- Strategic insights from advertisers navigating the privacy-first era