Reddit adds Discover tab to mobile app

Anne Freer | March 1, 2022

App Business

Reddit has just launched a major revamp to its mobile app in two years. 

The company recently expanded the app to add a Discover Tab which provides personalized recommendations to its community, alongside a simplified profile menu.

With over 100k active communities on Reddit, the company said many users were looking for a better and easier solution to exploring their interests. 

The Discover Tab is right next to the home button and features a feed of recommended subreddits that are selected based on how popular they are or users’ engagement history which may include subscriptions. 

However, the company made it clear that it’s not tapping any user data such as location, age, or gender to base its recommendations on. 

Reddit hopes the addition may foster increased engagement. During early testing, it found that one in five joined at least one new community after using Discover. 

The new tab replaces the subscription tab which can now be found in the Community menu.

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