Purchasely, the in-app subscription SaaS platform, just announced that it raised €1.8 million in funding led by Stride.VC.
The company plans to use the funds to boost its product expansion and add new features.
In-app spending and subscription skyrocketed in 2020 and are predicted to continue to climb in 2021.
However, reaching relevant audiences and expanding them is still a challenge for most app publishers not least because the App Store and Google Play store differ in how they integrate and promote apps.
That’s where Purchasely comes in.
La start-up @PurchaselyCom lève 1,8 million d’euros pour simplifier l’intégration d’abonnements dans les applications mobiles https://t.co/fcSLs9W85s w/ @jfgrang #Marketing #Mobile pic.twitter.com/BBgEiWLW3J— FrenchWeb (@frenchweb) June 17, 2021
The start-up based out of France helps brands and developers monetise their apps via subscriptions and in-app purchases using its management marketing platform.
The start-up launched in 2019 and was descend by three developers. Its SaaS is compatible with IOS, Android, Huawei, and Amazon devices.
The company hopes to use the funds to bolster its team to 20 employees by the end of 2021.