Picker, the app that lets users buy products based on the recommendations of its community, just raised €1.3 million in a seed funding round led by Btov in Berlin.
To date, the company has collected €2 million in funding from various angel investors.
Picker is a curated marketplace for product discovery and purchasing. Users can share their recommendations among friends and influencers.
Picker was founded in 2018 by Daniel Ramos, Conan Moriarty and Enric Gabarró in Spain.
CEO Enric Gabarró told TechCrunch:
“We live in a world where buying online is an overcrowded experience, [and] good products are hidden under a mountain of junk. Try searching for a camera on the biggest seller online, you will get more than 200,000 results. Which one is the best for you? It is impossible to know; reviews are anonymous and not related to you. As I always say, Picker is for finding the best products for you, because one trusted person beats 500 reviews”.
According to Gabarró, the app is already edging close to achieving more than €2 million in sales this year.
It has partnerships with various eCommerce sites, marketplaces and resellers.
Among its main customers are women aged 25 or older.
“We are 100% aligned with the users, we want them to enter the app, find the product they want to buy or share and then leave the platform. We want to help them find the best fit for them as fast as possible without being addicted to our platform. Our focus on discovering products with social leverage is the key differentiator,” he added.