In today’s world of app marketing, with privacy changes such as Apple’s App Tracking Transparency framework and an increasing shift towards first-party data, App Store Optimization is now more important than ever before. It is absolutely crucial for brands’ app marketing teams to know exactly what they need to do to make their apps discoverable on the app stores and gain loyal users who won’t abandon their apps after opening them a few times.
Recently, the team behind AppTweak, the leading ASO tool driven by data science, decided to put together a guide that would gather practical suggestions to help app brands properly optimize their app store product pages.
The result is Practical ASO Guide: How to Optimize your App Store Product Page (2022).
The guide covers:
- General introduction to App Store Optimization
- Keyword optimization versus conversion rate optimization
- Difference between iOS and Android app pages
- How to optimize your app store product page
To get your copy of the guide click here.