The pandemic accelerated eCommerce advertising in the US to 49.8%, according to data from eMarketer.
Ahead of COVID-19 lockdowns, eCommerce sales were already increasing with digital and mobile ad spending increasing rapidly.
Towards the end of 2020, ads on eCommerce accounted for around 12% of US digital ad spending up from 9% in 2019.
Now, the research firm has revised its estimates for eCommerce ad spending for 2020 from $17.37 billion to $18.72 billion in light of strong performances last year.
Originally, it forecast a 38.8% rise for eCommerce channel advertising, but this almost reached 50% in 2020.