Pokémon GO reaches $5 billion in player spending

Anne Freer | July 7, 2021

App Business

Mobile gaming hit Pokémon GO from Niantic has surpassed the significant milestone of $5 billion in player spending as the game celebrates its fifth anniversary.

It means that the artificial reality game generated a whopping $1 billion on average per year.

At the beginning of 2021 (H1), it generated $641.6 milion in revenues. The first half of the year marked the game’s best ever, up 34% in revenues over H1 2020 and +130% compared to H1 2017, according to data from SensorTower.

Last year alone, the game picked up $1.3 billion in player spending.

In the US, the game generated 36.6% of its lifetime player spending, followed by Japan at 32% and Germany at 5.4%.

Google Play accounted for 52.8% or $2.7 billion in player spending, while the App Store contributed $2.4 billion or 47.2%.

Total downloads of are at 632 million and counting with the US brining in 18.3% of the total, followed by Brazil and India.

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