Pinterest adds personalised messaging ad format

Anne Freer | January 21, 2021

Mobile Advertising

Pinterest has launched a new advertising format that is fully customisable to reach customers via personalised messaging.

The new messaging format allows marketers to automate how to include creative features as part of their campaigns to target audiences. 

Advertisers can create various version of promoted Pins from their existing digital assets or their product feed.

They can now also import product details such as location, price and availability in-store or online. Ads can be fully tested.

Advertisers will be provided with templates which they can use to design their ads.

Dedicated partners including RevJet, StitcherAds and will be providing templates and design tools to help marketers create promoted Pins more rapidly and easily.

Pinterest spent much of last year expanding its shopping and eCommerce features.

It added a Shop tab and visual search features for stoppable pins. It also rolled out a Verified Merchant Program to ensure a smooth customer service.

According to Pinterest, 85% more Pinners are now engaging with its shopping features.

The company previously wrote:

“Pinners will be able to shop within a home or fashion Pin, shop their search results, shop ideas from their boards and shop the inspiration they see in the real world through Lens camera visual search. They’ll also be able to get inspiration from Shopping spotlights, which are expert-selected shoppable content curated with publishers and creators. ”

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