Pinterest acquires video app Vochi

Anne Freer | December 8, 2021

App Business

Pinterest just announced that it has acquired video creation and editing app Vochi with which it hopes to extend its tools for creators.

As video is becoming an increasingly powerful tool, a growing number of creators have been looking to add relevant content to their Pinterest boards.

“Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision,” said Bin Liu, Head of Creators Engineering at Pinterest. “We’re excited to work with Vochi’s talented team to bring more video creation tools and quality content to our more than 400 million Pinners around the world.”

Vochi was launched in 2019 and lets creators apply quality effects to their videos to make them stand out and foster a more creative experience.

The app will continue to be available as a standalone app for now.

Video views on Pinterest grew 3x in 2020 and have continued to rise throughout this year. The company also launched live-streaming shopping features earlier this year.

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