Phiture opens US office to extend mobile growth product reach

Anne Freer | October 13, 2021

Mobile Advertising

Mobile growth agency Phiture just announced that it is officially launching an office in the US to expand its global reach.

The start-up launched five years ago in Berlin with the aim of providing App Store optimisation and performance marketing services to app developers.

The company already counts notable companies such as Headspace and Adobe among its clients.

It hopes to reach extend and achieve new relationships by launching a presence in New York and building a team overseas.

“By opening an office in New York, it’ll be much easier for Phiture to work with all of its existing US clients, and we anticipate that other US-based companies will be more eager to work with us moving forward,” explains Gabe Kwakyi, ex-chief exec of Incipia who’ll join Phiture in NYC.

“From things such as timezone alignment to an improved ability to workshop and plan with clients in person, our US expansion will help Phiture to present itself as the best agency that can not only help American companies to manage their domestic or English-market mobile marketing operations, but also be a trusted partner that can help them expand into any market across the globe.”

The company then plans to expand to 400 employees by 2025. Gabe added:

“For many US-based companies, the initial focus is the US, followed by the other primarily English markets of Canada, the UK, Ireland, Australia, New Zealand and South Africa; but this strategy eventually reaches a saturation point where growth diminishes in these markets, and a European or global expansion strategy is needed – and this is where Phiture is very well-positioned to help.”

Phiture is now officially recruiting members for its US-based team to become one of the leaders within this all important market.

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