Performance marketplace Perform[cb] acquired by Beringer Capital

Performance marketplace Perform[cb] has been acquired by North American equity fund Beringer Capital for an undisclosed sum.

Perform provides a proprietary technology that helps online and mobile marketers to scale their customer acquisition efforts.

Launched in 2002 (under the name Clickbooth), the company has grown organically over the years.

“This partnership with Beringer Capital is an exciting milestone for Perform and is a testament to the hard work and passion our team of industry veterans has poured into the business,” says Erin Cigich, CEO of Perform. “The performance marketing space is rapidly expanding and evolving, and we are confident in Perform’s ability to drive the industry forward. We believe that, with their expertise in digital marketing and advertising, Beringer is the ideal partner to help Perform bring further innovation and continuous momentum to the industry. We have enjoyed our partnership with Centre Lane Partners and appreciated their support of the Perform journey.”

The company’s PerformLEAP platform uses AI technology to help acquire new customers on a pay-for-results model. Marketers can optimise their campaigns, hyper-target customers and schedule reporting in real-time. The platform is also protected from fraud thanks to the PerformSHIELD technology.

“Perform has become a distinguished leader in the performance marketing space because of their groundbreaking technology and talented team,” says Gil Ozir, Managing Partner of Beringer Capital. “We are committed to providing Perform with the resources and support they need to expand their success, and we look forward to advancing the Company’s vision of providing leading and emerging brands with accountable, transparent, and brand-safe opportunities to acquire customers at scale.”

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