Nearly all consumers (97%) are now using their mobile devices more often to shop online compared to a year ago.
That’s according to new research from Rightpoint based on a survey of over 830 US adults.
Convenience was the main reason for our increased reliance on mobile devices with 76% finding shopping apps more convenient than websites.
Around 44% of consumers browse brand or retail websites or retail apps (38%) using their mobile devices.
Some 82% of consumers now use their mobile devices to browse, research or look for product info each week or more frequently. And almost half (46%) completes transactions on mobile devices.
Half of consumers also do general product research using their smartphones each week
The study also found that a majority of consumers (66% of Gen Z, 71% of Millennials, and 79% of Gen x) have installed popular marketplace apps such as Amazon or Chewy.
But there’s also a growing appetite for consumers to establish more direct relationshops with brands. Some 44% of Gen Z us apps for specific brands compared to 34% of millennials and 33% of Gen X.