Research conducted by GfK, and collated by eMarketer, shows Internet users between the age of 25 and 34 are the most likely to purchase a smartwatch in the next six months. At 26%, this category was way ahead of all other polled age groups. Only 12% of those aged 45 to 54 were expecting to splash out on a smartwatch soon, while 16% of the 16 and 24, and 34 to 44 age bracket said they were similarly interested.
The 25 to 34 age group is most interested in smartwatches
The Apple Watch proved a popular choice, with 39% of the surveyed individuals saying they were in some way interested in Apple’s first wearable product. In total, 57% of those expecting to buy a smartwatch said they were waiting to see the Apple Watch before making a final decision.
“There is a huge ‘I want one” factor for smartwatches. That’s why we believe the Apple Watch will become the best-selling smart watch in history on its first weekend of sales.”
Wood assisted with a Barclaycard study into wearables at the beginning of the year, which showed 10% of the 2000 people surveyed were considering a smartwatch purchase during the year, while 18% said they would make a decision in the next three months. Prospective smartwatch owners wanted greater convenience than a smartphone from a wearable, and 26% wanted to be among the first to own an Apple Watch.
Maps, notifications, and fitness features are among the most desirable on a smartwatch.
The top three most wanted features on a smartwatch, according to respondents to the GfK study, are to use mapping software and get directions, see and read notifications from a smartphone, and to control other smart devices in the home. Fitness tracking and a heart rate sensor came next, and the ability to customise watch faces and straps came in fifth. The least important features were music recognition, and the ability to lock and unlock home and car doors.