Peer-to-peer mobile ad network, Tapdaq, has secured $1.4 million in funding and added former Admob EMEA head Russel Buckley as its new chairman.
The London-based company is attempting to spearhead the problem of ever rising CPIs, which is pushing smaller indie devs out of the game. It’s solution is to offer a p2p community-driven method of delivering users, where developers use a virtual currency called “daq” to trade traffic.
It’s no surprise Tapdaq has begun to get traction. Other network such as Appflood and Chartboost offer cross exchange platforms, which also let developers trade users for free (we actually quizzed Chartboost CEO Marie Alegre about rising CPIs in our recent Q&A), but Tapdaq is making a concerted effort to target indie devs, asking them to “collaborate” with each other rather than compete with the big boys.
Tapdaq founder Ted Nash said:
“This funding allows us to accelerate our growth and, crucially, invest in recruiting and retaining world class talent. With this in mind, we’ll strive to provide even more value to the exceptional developers using Tapdaq. This is the start of an incredible journey for us, and we’re thrilled to be able to share it with some truly remarkable people, from all over the world.”
The vast majority of app revenue is becoming concentrated among an ever narrowing clique of big publishers, so it’s good to see more mobile ad companies trying to shake this up and help out smaller devs. For more info take a look at the Tapdaq website.