Only a third of Gen Z identify as mobile gamers but play more than millennials

Anne Freer | November 2, 2020

App Business

It seems despite their mobile upbringing, just 33% of Gen Z identify as mobile gamers compared to 40% of millennials.

Gen Z is undoubtedly a unique group representing a spending power of $100 billion. A new study by AdColony reveals what makes this group special and what mobile and app marketers need to be aware of.

Although just a third of Gen Z identify as mobile gamers, this could be due to the nature of mobile simply being part of their lives.

Gen Z much like millennials are also multitaskers and 23% said they always played mobile games compared to 15% of the general population. Another 34% said they played often compared to 28% of the general population.

The average Gen Per has over 10 games on their phones and they tend to download more new games (16%) than millennials (10%) or other groups (9%).

And what’s interesting is that Gen prefer Arcade, Action and Adventure games more so than other age group. All ages enjoyed Puzzles and Word games the most.

Forty-seven percent of Gen Z play mobile games from 11 to 30 minutes at a time.

All gamers irrespective of age tend to play mobile games for entertainment first and foremost of all (67%), followed by boredom (52%) and relaxation (47%).

Compared to other generations, Gen Z and the older age groups will be happiest to view ads in exchange for in-game rewards.

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