Online Revenue News – thoughts on mobile affiliate marketing

Business of Apps | January 24, 2010


I found this article by Online Revenue News with some interesting “thoughts and speculation on mobile internet affiliate marketing. The author CT Moore points out that mobile affiliate marketing might be completely different from affiliate marketing on the PC web and much more based around real world interactions:

“Through technologies such as GPS, NFC, and LBS, the mobile web will close the gap between online/digital and physical interaction, merging digital experiences with physical spaces and experiences. In fact, Web 3.0 may not be the semantic web, but a mobile one that’s part physical and part digital.

One of the ways in which it will likely do this is through downloadable apps, and I think that networks, software providers, and affiliates all need to start considering how those apps fit into the affiliate marketing model. For example, affiliates might build app directories and make a rev-share on every app download they generate.

Also, GPS, NFC, and LBS seem to have the potential to bring mobile affiliate marketing together with offline affiliate marketing. After all, if affiliates can receive commissions for the offline sales they generate, there’s really no reason why they couldn’t make commissions on targeting users with nearby promotions.”

It’s something well worth remembering that mobile affiliate marketing opportunities might be completely new – the type of things that just can’t be done from a fixed internet connection.  For example, linking affiliate marketing to scanning barcodes in shops. CT Moore agrees:

“Exactly how mobile affiliate marketing is going to look, I don’t know. But one thing is for sure; it’s not going to be as straight-forward as the current web. Rather, it’s going to require that affiliates and the programs that they promote reach out to users not only where they are, but based on where they are.”

Great article and very thought provoking.  Mobile internet marketers need to think beyond the PC to build this new business.

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