The number of messaging app users is set to reach 3.09 billion by the end of 2021 – a 6.1% rise, according to research from eMarketer.
That’s half the growth in user numbers messengers saw in 2020 when users increased by 14%.
The rapid rise in app adoption was no doubt driven by COVID-19 lockdowns that lead to more people resorting to digital means of communication with friends and family.
By the end of 2024, eMarketer expects that three-fourths of Internet users will use messaging apps – bringing forward this milestone by at least five years.
Over 90% of mobile owners are using messaging apps in Mexico, Finland, Spain, China, Netherlands, Argentina, Italy, Russia, the UK and Austria.
Surprisingly, usage in the US is a lot lower at 60.4% because SMS are free and often part of unlimited packages.
Both WhatsApp and Facebook Messenger usage is forecast to decline, in part because of privacy changes introduced to WhatsApp and Facebook losing users, particularly in Japan and South Korea.