Nosto, the eCommerce personalisation app, just acquired content marketing platform Stackla to include more user-generated content.
The addition will allow retailers and brands to use Stackla’s AI-driven platform to personalise shopping experience through user-generated content. Stackla has previously worked with clients such as Canon, Lush Cosmetics, Trek Bicycle, Kathmandu, and Nintendo.
According to research, 79% pf consumers say that such content impacts their purchasing decisions.
“As online shopping accelerates and we crave human connection, consumers increasingly seek the real and relevant user-generated content they trust to help them make purchasing decisions,” said CEO at Nosto, Jim Lofgren.
“At the same time, brands are struggling to create enough engaging and diverse content to deliver the types of authentic, personalised experiences consumers expect. By pairing Stackla’s unrivalled UGC platform with Nosto’s leading commerce experience platform, we can solve this problem for brands—giving them the ability to create more meaningful shopping experiences that drive results.”
The acquisition also marks Nosto’s entrance into the Australian and Southeast Asian markets.
To date, Nosto raised $32.8 million in funding.