New mobile game retention guides reveals best strategies

Anne Freer | March 2, 2021

App Marketing

Mobile game retention is a tricky beast. Getting new users to download and install a game is relatively easy and cheap to do, at just $1.47 per user in the US.

But retaining those users is notoriously hard and enticing them to make an in-app purchase sets apps back an average $43.88 according to Liftoff data.

Now, wappier, a platform for apps and businesses that uses machine learning to help drive revenue opportunities for app developers, released the Mobile Game Retention: The Ultimate Guide.

The resource has been written for mobile game developers looking to get the attention of their gaming audience.

Wappier knows that the market is overcrowded and while developers and publishers are working hard to get their users to keep playing, there are some strategies that are more successful than others.

“At wappier, we’ve been fortunate enough to work closely with some of the world’s most successful mobile game developers,” said Alex Moukas, CEO of wappier. “We know the strategies that work for successful onboarding, notifications, loyalty programs – the entire mobile game ecosystem. This guide will be invaluable for helping build an engaged long-term player base that drives sustainable growth.”

For example, a quarter of apps are only opened once after download. Player rewards and quick contextual snippets can be useful tools to boost reengagement.

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