The US food delivery market appears to be losing steam with a drop of 13.3% in monthly active users since May 2019, according to brand new data released by Apptopia.
The company combined data from DoorDash, Caviar, Uber Eats, Grubhub, Seamless, and Postmates to determine monthly active users.
Apptopia points out that new users may quickly abandon apps after download because initial promotional offers have come to an end.
However, apps such as DoorDash are aware of delivery being an expense issue and have launched subscriptions.
Eats Pass, for example, offers free delivery and 5% off orders over $15.
If active user growth continues to decline, the reasons are unclear.
DoorDash is among the top downloaded food delivery apps in the US with over 55 million downloads between 2018 and 2020, followed by UberEats (just under 50 million), Grubhub (around 45 million) and Postmates (close to 30 million).
However, user activity does not necessarily correlate to revenue as research by ARKA Software reveals that total revenue in online food is expected to grow 6.5% to $28 million by 2023.