Mobile shopping climbed 25% during Black Friday

Anne Freer | December 2, 2020

App Business

Smartphone shopping rose 25% to $3.6 billion on Black Friday as consumers chose apps and their mobile devices to make purchases.
Data by Adobe Analytics reveals that online sales jumped 22% to $9 billion during the sales event.

Online sales are predicted to increase between 15 to 25% on Cyber Monday.

mCommerce spending on Black Friday made up 40% of total online spending, which highlights just how important mobile devices have become in the consumer shopping process.

In-store and curtsied pickup also increased (52%) as more consumers avoided shopping in-store.

US consumers spent an average $27.50 on Black Friday sales.

Online sales for smaller businesses were 545% higher on Black Friday compared to October.

“The holiday shopping season is starting earlier than ever this year, and we expect record online sales as many consumers opt to shop online to avoid stores because of the unknown around COVID-19,” says John Copeland, VP of marketing and customer insights at Adobe.

“This will place an even bigger emphasis on retailers’ customer intelligence and really understanding where customers are in their shopping journey — at the individual level — so that the experiences they get from your brand are personalized and contextually relevant this holiday season.”

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