Mobile gaming is now the most successful form of digital gaming, beating consoles, according to a forecast by eMarketer.
Mobile gamers represent 88.8% of digital gamers spanning all ages and by the end of 2019, 147.8 million US mobile device owners will be playing games on their phones.
That’s in contrast to 91 million using digital consoles to play games.
Games also continue to evolve rapidly on mobile with some of the biggest apps now being game apps.
At the same time, this offers multiple opportunities for brand marketers and advertisers through in-app ads and rewarded advertising formats.
Indeed, roughly half (49%) of US gamers have previously declared in-game ads to provide a better experience than social ads (24%).
Because rewarded ads offer a game token or similar in exchange for viewing an ad, gamers are enjoying (or perhaps enduring) these advertising types more.
In addition, more adults are now playing mobile games which makes them an attractive playground for bigger more traditional brands.
Mobile game app revenues are predicted to grow 12% by the end of this year to generate $94 billion dollars by 2020.